Adulteration and dilution
Adding a substance of lesser value or removing the elements that give a key property cannot be seen from the packaging.
Proof of content in food and beverage.
Adulteration, dilution and content that does not match the label cannot be spotted by looking at the packaging; the product itself must be measured.
The current picture
Deeptrace in food and beverage.
In food, a product's value often comes from its content and origin. When a cheaper ingredient is blended in or a key property is reduced, there is little way back once the product has gone into the blend. That is why moving measurement to the start of the chain, to raw material intake and the collection point, is decisive.
Request a meetingData
The scale of the problem.
15%
Share of the 130 olive oil notifications in the EU in 2024 classified as confirmed cross-border fraud
Source: Avrupa Komisyonu, Alert and Cooperation Network 2024 Annual Report17%
Rate of non-compliance found in olive oil label checks in the EU in 2023
Source: Avrupa Komisyonu, Alert and Cooperation Network 2024 Annual Report10,490
Total number of notifications created in the EU Alert and Cooperation Network (ACN) in 2025
Source: Avrupa Komisyonu, Alert and Cooperation Network 2025 Annual ReportRisks
Risks in food and beverage.
Supplier-driven deviation
If incoming raw material does not carry the declared composition, the problem moves into production and onto the brand.
A different product in copied packaging
Low-grade product can be filled into well-known packaging.
Content declarations for export
Buyer markets require content and quality compliance to be documented.
Approach
How Deeptrace approaches it.
Measure the product
Molevex compares composition with the reference; deviation becomes visible at raw material intake and batch release.
Take it to the field
Olivex and Beevex take measurement to the collection point and the moment of purchase for olive oil and honey.
Put the mark inside the product
Edible-grade marking carries the mark inside directly consumed products.
Regulation
Regulations relevant to the industry.
List of imitated or adulterated foods
Under Article 31(6) of Law No. 5996, the name of the company that produced or imported a food confirmed by laboratory results to be imitated or adulterated, along with the product name, brand and batch and/or serial number, is published by the Ministry. Because the announcement is made at batch level, it matters that businesses can tell their own batches apart reliably.
General Food Law Regulation (EC) 178/2002, Article 18
Requires food business operators to be able to identify the supplier they obtained a product from and the businesses they supplied it to, and to label or identify food placed on the market in a way that facilitates traceability. This "one step back, one step forward" principle is the basis of food traceability in the EU market.
EU Agri-Food Fraud Network (FFN)
Since 2013 it has brought together the liaison bodies of the European Commission, the member states, Switzerland, Norway and Iceland to share information and cooperate on cross-border food fraud cases. The network's coordinated actions in areas such as honey, spices and food sold online indicate where the risk lies in these product groups.
This section is for information only; official sources prevail for current obligations.
Solutions
Solutions used in this industry.
Composition measurementMolevexNothing is added to the product; its composition is measured and compared with a reference.View solution
Olive oilOlivexPurity and quality grade in minutes, with a field kit and a phone camera.View solution
HoneyBeevexDilution with syrup is assessed at purchase, with a few drops and a field kit.View solutionFAQ
Questions about food and beverage
Will measurement slow our production flow?
The measurement point is chosen around the flow: raw material intake, batch release or the field. Routine checks in the field return results within minutes.
For which food groups is field measurement possible?
For olive oil and honey, the field kit gives results where you are; for other product groups the method is defined in the technical review.
Can measurement results be used in audits?
Every measurement is recorded with the batch number and supports audit and export files; laboratory results prevail for official certification.
Meeting request
The right method for your product comes from the product itself.
The first meeting reviews your product group, your production flow and the points where verification will take place, and recommends a marking or analysis method.
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